Diskussionsforum: Can a Business Just Walk Away From Debt?

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Erstellt von: julieaddis

First and foremost, it's critical to remember that, unlike other selling opportunities, the pitch your team will give at an industry convention will be done in the midst of a multitude of other competitors. Not only will you have to successfully convey why your business' specific line of products and services is the best available, you will also have to be prepared to professionally and subtly outline the ways that it is better than that of the competition. What's the best way to achieve this? Ask open-ended, specific questions that can help you ascertain the specific consumer motivation of every individual that ventures into your booth. Understanding the details of what is driving them to buy can help you customize your pitch to showcase your product's superiority without directly being negative towards the competition.


Once you've determined where your visitor is at in the buying process, it's imperative to keep the conversation moving forward. Yes, it's okay to keep the dialogue progressing towards the ultimate exhibit coup: the sale. However, many function attendees are simply gathering information and getting a feel for what working with each individual vendor would be like. Further differentiate yourself from the competition by partnering with each guest and discuss the best way to communicate going forward. Take detailed notes of upcoming action items such as mailing brochures, sending along product information, etc.

2017-05-18 12:21:46 [Antworten] [Dieses Thema beobachten]

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